Eight Minutes Is Worth 38 Cents Profit Says BzzAgent

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AdFreak's David Gianatasio craps on the efficacy of the results highlighted in a new study from Bzzagent which claims the profit from an eight minute brand conversation is 38 cents. Apart from David's rant on the ridiculous eight minute length, we'll chime in on the 38 cents as in that's all? We're actually getting excited about making 38 cents for eight minutes of a person's time? Like David admits, perhaps we're not getting the point of the study either.

Or maybe we are and we're now supposed to hate BzzAgent even more for reducing the value of people's time to a mere 38 cents for eight minutes of their life.

by Steve Hall    Oct-13-08   Click to Comment   
Topic: Research, Word of Mouth   

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