Headvertising 2.0: Air New Zealand Does 'Cranial Advertising'

cranial_advertising.jpg

Unearthing headvertising as if it were something new, Air New Zealand held a casting call to find 75 men and women who'd be willing to have their heads shaved and a temporary tattoo applied. They even invented a new name for the four year old human advertising tactic: Cranial Advertising. Ooo...sounds sooooo much more official than headvertising, doesn't it?

The promotion was developed to promote the airline's new check in system implemented at Aukland, Christchurch (interesting name for an airport) and Wellington.

Headlines (there's a pun in there somewhere) included "The End of the Domestic Check-in Queue is Coming" and "Need a Change? Head down to New Zealand. airnewzealand.com".

by Steve Hall    Nov-10-08   Click to Comment   
Topic: Human   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

interesting...

Posted by: serbanul on November 11, 2008 5:31 AM







Featured FREE Resource: