Russian Government Conspiracy Theme of Latest ARG-Style Viral
In the midst of what has suddenly become Super Bowl XLIII advertising madness, there are, though hard to believe, marketers running campaigns that have nothing whatsoever with the Super Bowl.
One such marketer is Activision which recently launched one of those clandestine, ARG-style, mysterious, who's-behind-it viral thingamabobbers.
There's a "breaking news report" video which covers a murder tied to a Russian government conspiracy. There's a website that talks about hidden Russian secrets dating back to the 1950's. There's Twitter accounts. There's facebook profiles. All the ingredients are there.
And yes, it's all just for another stupid video game.