Brands Pay to Have Tweets Displayed on Mashable
Mashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis.
It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt.
The module was developed exclusively for Mashable by Dan Zarella.