Brands Pay to Have Tweets Displayed on Mashable
Mashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis.
It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt.
The module was developed exclusively for Mashable by Dan Zarella.
Comments
This is a great idea. The brands are already creating content on Twitter, so this just gives them an easy way to extend that content and get new followers. Plus, the Mashable crowd is already pre-disposed to liking companies that are active on social media, so it works to their advantage to show, 'hey, we do that too' in their ads.
They probably could have placed it a little farther down on the page though.
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