Worthless Zimbabwean Currency Used in Outdoor Campaign
To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.
The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country's plight.
Comments
ahoy! ye be a smart use for treasure ye cant use. why bury the gold ye plundered to no avail when can fly it like jollyroger and let all who pass know the swag fetches no prostitutes or rum in port. hardyhar har!
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