Because Melting Crayons Have Everything to do With Your Friends

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This would appear to be a lot of money to spend simply to tell people you'll back up their mobile phone contacts, something Verizon has been doing since, well, ever. Now U.S. Cellular (does anyone even use U.S. Cellular?) wants us to know they, too, will back up your precious contacts. And U.S. Cellular does know they are precious.

So how was this accomplished? We couldn't gush better than the press release which reads, "To highlight U.S. Cellular's 'My Contacts Backup' feature, which stores your numbers even if you lose your phone, the team found inspiration from the idea that your phone numbers aren't just numbers; they're connections to the people who matter most. The spot celebrates the humanity behind what a phone brings to your life in a colorful way."

Yes, people, your friends are melting crayons.

by Steve Hall    May-19-09   Click to Comment   
Topic: Commercials, Creative Commentary   

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Comments



Comments

not defending the commercial, so much as US Cellular. 6 million customers, fifth largest carrier in the US. AND, US Cellular is the only carrier to offer FREE contacts backup, and the only one to offer the feature which allows you to remotely erase your contacts if your phone is lost or stolen. i'm just sayin'

Posted by: gmoney on May 21, 2009 1:49 AM







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