Yawn. American Apparel Pushes Boundaries Again. Oh Wait, Was That A Boob?

aa_flexfleece_seminude_boob.jpg

So yea. Britain's Advertising Standards Authority has received several complaints about a new American Apparel ad in Vice Magazine which features a young girl wearing shorts and a hoodie which, in one shot, almost exposes her nipple. The ASA upheld the complaint dubbing the ad "offensive and irresponsible" as the girl in the ad appeared to be under the age of 16.

According to American Apparel, the girl in the ad is 23 and the ad was meant to depict her relaxed in a "home" environment. But the ANA says the ad is inappropriate and must not appear again in its current form.

Inappropriate? How so? Hasn't everyone heard all girls sit around the house self shooting themselves? Have these complainers never visited a Facebook page? Or Webshots? Or Photobucket? Never seen a mirror shot? This is hardly racy compared to what's out there. Oops, this is an ad. Not some 14 year old boys afternoon "motivation."

OK so yea. Cover a bit more of the boobs and everyone will be fine with this.

by Steve Hall    Sep-24-09   Click to Comment   
Topic: Brands, Policy, Racy   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: