Diamonds Aren't That Rare and Gold Can Cover A Billboard

Today in little know facts, Canada's Rethink is out with new work for Science World that aims to dispel widely held beliefs that, according to the campaign, are a bit mythical. Did you know diamonds aren't that rare and that just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard? Neither did we. Nor do we really care but if scientific trivia is your thing then Science World is for you.

Jane Lynch Smacks iPhone, Women Love the World Cup

- As only Jane Lynch can, the new iPhone gets hilarious spoof treatment.

- The Word of Mouth Marketing Association is offering a free webinar next Monday, June 14th at 11 am CDT to support its new Digital Social Media and Endorsement Policy template.

- For women, the world cup is an opportunity to see old friends.

- The IAB has announced its panel of judges for its IAB MIXX Awards 2010.Had they provided a link, we would have been happy to share the list with you.http://tinyurl.com/2ukobzr

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AdBand Rockstar's Lifestyle Isn't An Easy One

It's a tough job. Being and ad band rock star. But somebody's got to do it. We've seen plenty an ad band rockstar do their thing during Advertising Week here in the states but we're not the only ones who love to see out co-workers dress ridiculously, get onstage and perform as if they were KISS.

Nope. Canada's in on it too and to promote the upcoming Toronto AdBands competition on Thursday, June 16 beginning at 6:30PM at Revival Bar, the john st. agency and Radke Films director Craig Brownrigg have created this promotional video. In the video, we see the aftermath of an ad band rockstar's night out and the preparation he must go through as he makes his way to work the next day.

All of the proceeds from the event will go to The Tennyson Quance Foundation for Autism.

Watch out Toronto ad community. We might be there with camera in hand.

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Sony's 3D Ad Will Give You A Headache

Asking people to imagine what 3D would look like if only they would run out and buy a 3D enabled BRAVIA TV, Sony is out with a new ad in Europe that looks like a 3D movie...when you take the 3D glasses off. Yea, that's right. It's all dimensionally blurry and it makes you wonder if you're not drunk and seeing double. Or triple. Or quadruple. Oh my head!

To see what it's really supposed to look like, people will have to head to their local 3D-enabled Sony Style Store.

For now, the rest of us will have to get a headache.

This is sort of like the George Takei Oh My approach McGarryBowen used to sell ter Sharp AQUOs Quattron TV. You just sort of have to believe what you're being told.

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Wet Girls Way Hotter Than Wet Guys

Well here's a simple one. Girls look hot wet. Guys don't. It's as simple as that. Well, at least that's what Lynx says.

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