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Joking Child Illustrates Importance of First Aid Training



first_aid_movie_theater.jpg

If you think pre-movie ads in the theater are annoying, you won't like this one from St. John Ambulance. While the ad is for a good cause - having knowledge of first aid - there's just something wrong with dragging lighthearted theater-goers into the drama of a joking child.

The scenario is typical. We see an ad play out on the screen. Then a person in the audience becomes part of the ad. It's not a bad execution if a bit longer than it needs to be. Still, we're just not a fan of this sort of advertising.

by Steve Hall    Nov- 2-10   Comments ()   
Topic: Commercials    Bookmark and Share


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