The One Club has launched its inaugural OneScreen Festival, a global competition designed "for the creative community by the creative community" to highlight the creative minds behind some of today's best short films and videos.
Produced by The One Club, OneScreen was developed for today's filmmakers who want to showcase their work to the organization's established global audience. Submissions are open July 16 through the deadline of September 7. Films and videos must be ten minutes or less in run time to be eligible. Competition categories include Narrative, Documentary, Music Video, Animation and Branded Content. All entries must be submitted online at www.onescreen.org in MP4 or MOV H.264 format. Entry fees are $25.00 per submission; Students $20.00 per submission.
Today, Foursquare has announced a new feature that will allow local merchants to send updates to those who've check in frequently at the given establishment. Called Foursquare Local Updates, the service will automatically send messages, offers and/or photos when the person is within proximity. Messages can contain offers or they can simply be friendly welcome messages or urgings to stop in and check things out.
These messages will come in the form of updates to the stream next to check ins, tips and likes as opposed to arriving as a push notification.
Gasoline brand advertising has always struck us as pointless. After all, when your car needs gas, you just go to the nearest station and fill up. Sure there are some differences in each brand's formulation but is it really that different to in any way, shape or form make a significant dent in the performance or gas mileage for the average driver? We could be wrong but we've always thought not. Gas is gas. Buy it when you need it. Buy it where you needs it.
And when we receive a press release that screams, "Fresh off their recent Titanium Lion win in Cannes and exodus from Crispin Porter + Bogusky, Bill Wright and James Dawson-Hollis have already begun to inject their contagiously unconventional creativity into OgilvyWest as it embarks on a new creative era," we aren't expecting much. After all, it's a gas ad. How much creativity is truly required?
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When one thinks of an economically friendly hybrid vehicle, one usually thinks zen thoughts; calm, soothing, green, calm, practical, relaxing, smart, respect, harmony.
Saatchi & Saatchi Milan, however, would like us to think differently about the Lexus GS Hybrid and to do so they paired people with a stunt driver, strapped a heart rate monitor on them and then had the driver thrash them around a race course. All to see if the passengers could keep their heart rates below 120. None could.
In fact, one woman looked like she was about to explode. Alas, no humans were harmed in this experiment but we think Lexus has succeeded in changing the mindset people have when it comes to a hybrid vehicle.
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