Remember back in the day when advertising was just advertising? Everyone understood it. Everyone put up with it. And no one had ever heard of RTB, SEM, DSP, CTR or any of the other mind-numbing terms we have come up with to describe what we do.
When TV ads ruled the airwaves and spokespeople just told us what to buy? It was a much simpler time. But we don't create TV ads any more. We create "brand experiences" and viral videos that pit guitar solos against drum solos. Wait, what?
Yup. Now to sell iced coffee, we drag race to determine whether the guitar solo or the drum solo is king of rock. And somehow that sells coffee. Whatever.
Apart from the fact it never gets tired watching Candice Swanepoel frolic about in a bikini, this Juicy Couture video employs YouTube's new click to shop technology. A frame surrounds an object in the video and when viewers click that frame, they are taken directly to a page on the brand's site where they can purchase the item.
It would seem asking a person to stop making noise, to move a car or to put out a cigarette is cause for violence in Israel. Otherwise, why would there be a non-violence campaign addressing these scenarios? Of course, there's violence all over the world and for much smaller offenses. Hell, you can get your head cracked open just for looking at a person the wrong way.
It's sad we need campaigns like this in the first place. It's even sadder we have to risk violence just for asking a person to do what they should be doing in the first place.
Created by Y&R Israel, the campaign is for the ministry of public security.
In its latest campaign to corral as many applicants as possible, University of Phoenix, with help from Arnold Worldwide, is out with a new campaign that says there isn't a shortage of jobs. There's just a shortage of qualified applicants. And the university is out to fix that with a new curriculum and partnerships with corporations that will enable to school to fine tune the education od students to meet the fast and ever changing needs of todays employers..