Study: Copy and Paste Represents 82% of Online Content Sharing

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A recent study conducted by content sharing company Tynt found copy and paste comprises 82 percent of all content sharing, 4.5x more than share buttons. Among other findings, the data revealed copy and paste is the most prevalent method by which users share text, images, and URLs across the web.

Of course it should be noted Tynt is a company that "enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy and paste."

by Steve Hall    Nov-16-12    
Topic: Research



Applebee's Employs Flair Bartending Champion to Tout Spirited Cuisine

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In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee's hooked up with 19 time flair bartending championChristian Delpech.

In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it's really cooking skills rather than bartender flair that goes into making Applebee's dishes delicious.

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by Steve Hall    Nov-16-12    
Topic: Commercials



Gap Celebrates True Love in Holiday Campaign

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With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.

Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.

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by Steve Hall    Nov-16-12    
Topic: Brands, Campaigns, Celebrity



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