Advertising Week, launched in 2004, is adding a European component to its event. The organization has launched Advertising Week Europe to be held in London March 18-22. Advertising Week, as a whole, has come a long way since its launch in 2004 when the focus was on advertising icons more so than the important work the industry does to jeep commerce rolling.
Mashable has had a bit of fun with the Super Bowl ads that have been released in advance of the game. They're not all there as some have been released today but hey, this is a fast-moving ocean liner.
Anyway, the tech journal has created a :60 of what it dubs the best of the best Super Bowl commercials for this year. Have a look.
We're not sure it's really anything to write home about, no less publicize but, hey, we write about advertising, the Super Bowl is a big part of advertising and this Beck's Sapphire ad will air during the game.
It isn't much more than a fish swimming aroung a bottle of Beck's Sapphire beer as an announcer intones the usual beerisms.
The ad carries the Blackstreet tune No Diggity performed here by Chet Faker.
In this Budweiser Clydesdale Super Bowl ad set to the tune of Stevie Nicks' Landslide, we witness the journey of a baby Clydesdale from birth on a farm to parade work in Chicago. The spot, which will air during the second quarter, celebrates the return of the Clydesldales to front and center having, for the past few years, been relegated to supporting roles.
The Clydesdales have always been the emotional centerpiece of Budweiser's marketing efforts and are usually on full display come Super Bowl. One such epic appearance was during the 2002 Super Bowl following 9/11. In that spot, the Clydesdales march to New York and pay their respects to the fallen.
This year's Clydesdales ad, created by Anomaly and directed by Jake Scott, carries a promotion which asks viewers to help name the baby Clydesdale featured in the ad by tweeting suggestions with the hashtag #clydesdales to @budweiser
In perhaps one of the best Allstate ads ever with Mr. Mayhem, Dean Winters, we are treated to an epic story revealing the cause of humanity's frequent encounter with mayhem.
Beginning with Winter's reveling he's the original "forbidden fruit," we are treated to an epic travel through time with Winters bringing disaster and mayhem every step of the way. From the extinction of dinosaurs to the NFL referee strike, Winters had his hand in the pot.
Samsung is out with a :60 Super Bowl teaser entitled El Plato Supreme. The teaser features Seth Rogen and Paul Rudd who have been called in, by Breaking Bad's Bob Odenkirk to pitch their ideas for Samsung's "Big Game" ad for Samsung's The Next Big Thing. What transpires is a hilarious conversation about what can and can't be said in a Super Bowl ad.
OK, OK, so maybe assuming the family in this Delissio pizza commercial are Mormon is blatantly stereotypical but the headline kind of wrote itself so we went with it. Complaints are welcome in comments.
Anyway, in the commercial, created by DraftFCB Toronto, a mom serves Delissio pizza for dinner. The family then imagines what their less-drab life might be like if it were fueled by Delissio pizza. All manner of excitable family togetherness ensues including mom getting a tramp stamp.
Back to reality...and dad decides to "forbid this wheel of temptation." Your loss, dad. Mom's non-Mormon look is kind of hot.
If I had friends like the friends the kid in this Hyundai Santa Fe commercial has, I'd be challenging the "mean kids" to football games every day. To tout the 7-seater, Innocean created Team, a Super Bowl :30 that shows a boy challenged by some not so nice kids to "come back when you have a team."
Not one to give up easily, the boy and his very supportive mother hop into their Hyundai Santa Fe to round up the boy's very superher-like friends who all return to take on the mean kids in a game of tackle football.
It's the sort of commercial proud parents can rally around and one that does a very nice job and conveying the 7-seat capacity of the Santa Fe.
There's just one problem with this infographic from Shift which takes a look at social activity for brands as if the Super Bowl were the Social Bowl. The Super Bowl hasn't happened yet. Conversation on social platforms could be completely different come Sunday as compared to this week's lead up conversation.
In addition, does killing it in social media really mean you're crushing it from a revenue perspective? Yes, there are analogies to be made and correlations to be considered. But these sorts of data grabs too often feel like playful ploys at generating awareness and publicity for the infographic creator rather than an offer of information that's actually valuable.