In what will perhaps (and should) ultimately be dubbed this year's best Super Bowl commercial, the late Paul Harvey's famed So God Made A Farmer speech was incorporated into a Ram Truck ad.
The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.
The ad, created by The Richards Group, is brilliantly crafted and carries a powerful message. Likely, it won't rank as high as some of the more humorous spots in the game but that doesn't make it any less great.
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Acting quickly during the 35 minute partial power outage during the Super Bowl, Oreo wipped up an ad which carried the headline You Can Still Dunk in the Dark. Brilliant and quick thinking.
Oreo was able to achieve this feat because it's agency, 360i, and the client were all together in one room during the game and could make the necessary quick decisions to result is this ad.
OK maybe just a little bit. But while we were watching the Bud Light Luck Chair commercial which has a couple of guys taking a friends chair to Stevie Wonder so he can shift the chair's luck giving properties, we can't help but think of VW's 2006 Sunday Afternoon commercial.
Watch them both below and tell us whether or not we are on crack. Likely we are.
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There is a camp that thinks brands who thank the military for their service are pandering and gratuitous. There are others who think there simply isn't enough we can do to thank out military for their service.
Chrysler and Oprah delivered a touching two minute commercial just prior to the second half of the Super Bowl. In the ad, Oprah delivered a strong and touching message to the men and women who serve in our military. She said they are missed. They are needed. They are loved.
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The Oreos Super Bowl ad in which a bunch of people in a library argue over whether it's the cookie or the cream that's the best part of the cookie is funny enough. Nice nod to Instagram though it's not entirely clear what the brand wants us to to when we get to Instagram.
OK, it's a little clearer once you actually vist the brand on Instagram: OREO Cookie or Creme? This is where it all gets settled. Tag a photo #cookiethis or #cremethis, and we might just re-create it using your favorite part. http://oreo.ly/XpWThI
On Thursday, the brand's Instagram account had 2,200 followers. It's now climbed to 30,000 mark.
To our knowledge, it's the first time Instagram has been called out in a Super Bowl (or any)ad to date.
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Doritos will likely have a hit with its Goat For Sale ad in which a man buys a goat but soon finds out it loves Doritos. A little too much. Hey, there's only room for one Doritos lover in a household.
And the goat isn't too pleased when he realizes his owner id hoarding all the Doritos for himself! Super funny spot.
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Pepsi versus Coke. Coke versus Pepsi. The "war" has been going on for as long as the two brands have been manufacturing their various variations of sugar water. The latest salvo come from Pepsi who brilliantly punks Coke by producing, with help from Funny or Die, a behind the scenes look at Coke's Coke Chase Super Bowl commercial.
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While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl's Jr., the approach isn't quite dead.
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In this Hyundai Santa Fe Super Bowl ad created by Innocean, the brand has fun with something every parent is familiar with; the playdate. While that may sound a bit mundane, this playdate is like no other. With help from the Flaming Lips, Dad and kids head to a skate park, go four wheeling, fools around with museum exhibits, hang with a motorcycle gang, go to a petting zoo where they get chased by an ostrich and go bowling inside a giant balloon.
Epic, indeed. Every kids dream.
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Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing...and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.
The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by "regular" people. That said, we like the strategy and think the ad is well done.
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