Hmm. Never saw this coming. Memac Ogilvy in Dubai has latched onto the the now dead Harlem Shake trend and incorporated it into an ad for the Volkswagen Passat. The ad begins as you would expect and follows the format. The ending, however, is a little bit different and not half bad...if we weren't all ready to pull out hair out the next time we see/hear a Harlem Shake video.
We could rail on endlessly about yet another usage of Harlem Shake to sell something but we think you'll feel a bit differently after watching this one from a Netherlands-based Parkinson's Desease foundation. In the video, we see the foundation's founder (who has Parkinson's) do his best to Harlem Shake.
The video, created by Saatchi & Saatchi Amsterdam, ends not as you would expect and with the tagline, "Shaking. Fun For Some...Daily Struggle For Others."
We absolutely love the approach Cake New York took when creating this Volvo XC60 and XC90 ad. The agency recruited some of the automotive world's toughest critics, kids. They placed the kids, not child actors, in the back seat and had them talk about the vehicle.
Of course the kids were prompted to highlight certain things but the presentation is very natural and who doesn't love a few cute kids talking about stuff? Not you? If you don't you're not ready. And you're not ready for this vehicle. Which, of course, is perfectly fine because Volvo doesn't want you. Yet.
Here's an interesting approach that calls attention to skin cancer prevention. Of course, it's flawed because the sun can reach you even when you are in the water. Anyway, in this Peruvian ad, we see a bikini-clad lady make her way into the water. She is accompanied by the theme from Jaws. We here the theme song until she dips under water signaling the danger is over. That, of course, is the flaw but we get what the creators intended. Cover up. Keep yourself shielded from the sun's harmful rays.