Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.
Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:
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- Create word-of-mouth campaigns that drive growth
- Deliver a measurable return on social investments
- Bridge the gap between brands and consumers
- Increase site traffic
now to see exactly how social drives real results for brands.
The Wall Street Journal has reported Facebook is testing a program that would enable users to click on a hashtag, bringing the social network inline with Twitter. The hashtag would lead people to all conversations that used the hashtag.
While this will allow Facebook to better its ad targeting capabilities, Ad Age posits it's a play for improving its graph search since users of hashtags are more likely than those who Like to be true fans of a topic. They theorize by saying a person could Like something, view it and then never come back whereas a hashtag user may be more likely to be a fan because of continuous use of a hashtag.
Well, at least now maybe all those hashtags Instagram users apply to their pictures when posting to Facebook will now have a purpose.