Holland Tells America What's Really Cool

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The Dutch government, with help from Mustache, has launched Holland. The Original Cool. It's a 3-year joint effort sponsored by the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport and Amsterdam Marketing and aims to increase tourism from America.

Informing America Holland isn't just flowers and windmills, a two minute video touts some of the things AMericans give fancy names to but are simply a way of life in Holland. It sure looks inviting to us.

Currently, the video sits in the number two spot on Reddit's video page.

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by Steve Hall    May-15-13    
Topic: Campaigns



Now You Can Have Sex Bareback...With A Condom!

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Riffing off the term "bareback" which, of course, means going condomless during sex, Marcus Thomas is out with a campaign for the Okamoto Zero Zero Four condom.

Visualizing the fact the condom is just 0.04 MM thick, the agency has placed a translucent saddle on the back of a horse

by Steve Hall    May-15-13    
Topic: Racy



Infographic Explores How Organizations Structure Social Media Teams

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Web application and design company Go-Gulf has created an infographic which summarizes data from Ragan Communications on how organizations structure their social media teams. Sadly, it seems, social media is not yet seen as an integral component of an organization with 65% of companies reporting social media tasks being performed on top of current job responsibilities and 25% rely on interns to help with aspects of social media.

While 22% of companies plan to hire staff to handle social media, 78% do not. And of those companies that are hiring, 47% prefer 1-3 years of experience. As many companies haven't yet fully embraced social media and those that have do not appear to be giving much priority to it, it's not surprising just 5% of companies report being highly satisfied with their social media efforts.

In terms of social media success metrics, 86% of companies still measure ROI based on followers and likes. More encouraging, 40% base success on new leads and 31% attribute success based on sales.

Check out the infographic below for more details on how organizations are structuring social media teams

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by Steve Hall    May-15-13    
Topic: Research, Social



SLO Down Wines Go Great With Equestrian S&M

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Turning the refined winemaking industry on it's head -- no, slapping it upside the head and yanking it kicking and screaming from its elitest snobbery -- SLO Down wines is out with a pair of decidedly less-than-elitest wine commercials.

Aiming for the supposedly less elitest 99%, the winemaker shows no shame in associating itself with those who enjoy S&M and threesomes.

And just begging for some of the oddest tweets, the brand has hashtagged the ads #GoesGreatWith insuring all manner of tom foolery to occur.

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by Steve Hall    May-15-13    
Topic: Racy



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Former NFL Defensive Tackle Tackles Bladder Leakage

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Former NFL football player Tony Siragusa is fronting a new Depends campaign entitled Guard Your Manhood. The campaign aims to serve the needs of 23 million men who suffer from bladder leakage. The campaign, which takes the whole man-cave approach to things -- just to be absolutely sure no man feels like a wuss for having this condition -- introduces a line of Depends designed specifically for men.

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by Steve Hall    May-15-13    
Topic: Celebrity



Campaign Skewers Abercrombie & Fitch, Urges Donation of Clothing to Homeless

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As you may have hard, Abercrombie & Fitch CEO Mike Jeffries doesn't like un-cool, un-popular and, based upon the sizes they carry (or don't carry), people with larger frames. Well, at least women with larger frames as the store does not carry XL or XXL sizes or pants over size 10. Reportedly, the brand evens burns damaged clothing rather than donating it to charity.

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by Steve Hall    May-15-13    
Topic: Social







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