It's been a while since we've seen shenanigans from American Apparel. But an image currently on their website promoting a new line of miniskirts features a women wearing a pleated miniskirt bent over exposing her underwear. And it caught our attention.
As many have noted, the brand seems uninterested in actually showing the skirt and far more interested in pervy titillation.
Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film.
So it is in the marketing world. Otherwise savvy executives are easily caught up in the "marketing magic" of social networks, online analytics, mobile services and the like. But without a strong plan for your brand in place, all the social campaigns, multi-dimensional database modeling, and mobile apps in the world won't accomplish your marketing goals.
To help promote the launch of Future's sophomore album, Honest, hip hop insider Karen Civil has released a video that pays homage to AT&T's It's Not Complicated campaign. The video, which as far as we can tell, is an unaired spot originally created for the campaign (we are confirming), features It's Not Complicated frontman Beck Bennett and the usual bunch of kids.
That video from stock video provider Dissolve, which was inspired by poetic literature written by Kendra Eash, is approaching one million views on YouTube. The video itself, entitled This is A Generic Brand Video, is a collection of stock footage from Dissolve strung together with a voiceover which mocks the ridiculousness of every real branded video in existence.
Last week, we were teased that Evian would be unleashing another dancing baby video featuring Spider-Man. Today, it's been released and while it's not quite as fun as the original, it's still got a bit of a kick.
As he swings thought the city, Spider-Man meets a miniature version of himself and, like in the original, the two have a face to face dance off.
Currently stuck at 301+ views, the video has 244 likes and many positive comments. People seem to like the tie in and are profusely professing their love for Spidey.
Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let's not forget about the granddaddy of "getting found" online: SEO.
The approach to SEO has changed quite a bit over the years. It's no longer about "gaming" Google will silly parlor tricks because, well, Google is on to your tricks. So effective SEO is a lot more than keyword stuffing and other forms of trickery.