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Agency Goes From Garage to Cannes in One Year

123w_fivr.jpg

Well here's a happy story. It's the story of a man named...oh wait...not that story. It's the story of an ad agency, @123w.ca, a Vancouver-based agency with the most bizarrely awesome website we have seen in years, perhaps since the early days of Modernista.

The agency is out with a video which tells the story of how they started in a suburban garage and are now off to Cannes to tell the world how they became so awesome. Along the way, the picked up work from 7-Eleven and Mercedes and used Fivr to create create content.

Congratulations, guys. I'd see you there if I was going.

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by Steve Hall    Jun- 9-14    
Topic: Agencies



You Can't View This YouTube Content But You Can Fly to France for 79 Euros

brussels_airlines_blocked_content.jpg

Here's an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.

As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see "This content is not available in your country."

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by Steve Hall    Jun- 9-14    
Topic: Video



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