If People Didn't Have Guns in the First Place We Wouldn't Need This PSA

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OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.

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by Steve Hall    Jun-19-14    
Topic: Cause



Cannes Lions Launches 4th Annual Cannes Chimera

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Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

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by Steve Hall    Jun-19-14    
Topic: Industry Events



Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla



This Creative Will Win $10,000 If You Watch Her Crazy Tequila Ad

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So apparently, the creator of this Avion Tequila video will receive $10,000 if it wins a competition the brand is running. Now, we're all for your creative making their mark but we're also all about calling out the, shall we say, less than stellar content which attempts to pass for advertising.

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by Steve Hall    Jun-19-14    
Topic: Commercials



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How Advertisers Blatantly Deceive People [Infographic]

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As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic from FinancesOnline takes a look at how ads deceive, trick, lie and generally screw with reality.

Think about that as you walk onstage to receive your Lion

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by Steve Hall    Jun-16-14    
Topic: Research



Twitter's 'Dronie' Captures Cannes Lions From the Sky

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This is so awesome. Twitter brought a drone to Cannes and is flying it overhead to capture Cannes in a manner unlike we've seen before. It captured Patrick Stewart outside the Palais on Sunday and it's been traveling up and down La Croisette capturing the sights.

According to Digiday's Brian Morrisey, seagulls were seen attacking the drone and he wonders just how long it will be before it loses that battle.

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by Steve Hall    Jun-16-14    
Topic: Industry Events









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