Our friends over at Trust Collective have put together Sloppy Cannes, a site on which anything tagged with #sloppycannes will appear. Here's your chance to be famous! Just by being drunk or stupid and posting about it. Which, pretty much, everyone does anyway when they're in Cannes.
Oh but Trust Collective doesn't just want to embarrass you. They want to reward you for your sloppiness. The winner of the most embarrassing/sloppiest Cannes moment will, yes, win an iPad Mini!
This is my annual excuse to post this picture.
Following the success of last year's app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.
Once again there will be an opportunity to obtain 'Golden Tickets' to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes' most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.
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Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.
When you view the campaign's Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls' aspirations is all too common and even widely accepted as the norm.
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While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.
Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.
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There's nothing more hilarious than dropping an elderly, statesman-like gentleman perceived to be reserved, conservative and, well, ordinary into a crazy ad campaign touting vacations for men. But that's exactly what J. Walter Thompson did.
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Working with Buzzman, French streaming brand Canalplay is out with Showerbox, an item that will encase your iPad in a waterproof container so you don't have to interrupt your binge viewing when you've binged so long you begin to stink and have to take a shower.
No, seriously. This is what it's come to. Blame Netflix. Blame Amazon Prime. Blame, well, every content provider out there. And blame yourself for succumbing to the addictive nature of binge viewing. You are binging on Orange is the New Black right now, aren't you?
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In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic on the beach as if it were Spring Break, Italian agency, Aylene Gardider has you covered.
The agency is out with a map of the beaches in Cannes so you can be sure you're meeting up in the right spot. Currently, the map is on a Facebook page but the agency will be handing out pocket sized versions of the map once in Cannes. Or you can download it and print it yourself here.
No sooner had we shared our lament over the fact Carl's Jr. and Hardee's had seemingly abandoned their sex sells approach, we see Kia is unapologetically illustrating the awesome power a hot woman holds over a man, or in this case, sports fans who think there are actually sports other than soccer worth watching during World Cup month.
In three David&Goliath-created spots, Adriana Lima (and her endless legs and come-hither smirk) turns men into slack-jawed putty which she then molds into World Club fans by cooing, "In my country, this is football."
Like lemmings off a cliff, every guy is more than happy to become a soccer fan for a month. And why not? What wouldn't you do for a supermodel in a little black dress?
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I guess once you've hooked up with every last hottie on the planet and you've milked the whole sex sells thing to death, the only thing left is...chickens. Yea, chickens. And that's what we get in this new 72andSunny-created ad for Carl's Jr. and Hardee's.
Because the chain's Big Chicken Fillet has the biggest chicken breasts in town, even chickens (yes, I know they're roosters) can't stay away.
While there's no blatant sex sell approach here, they did manage to drop in a reference to big breasts. That's gotta count for something, right?
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Like your friend's car? Or maybe the car some stranger parked beside you? Or maybe you just have a crush on someone (or their car) and you want to let them know? MINI has you covered. The car brand, with help from Boston-based BEAM Interactive, is out with a collection of "car compliment cards" you can drop on the windshield of cars you love or just to add some excitement to the boredom of the day.
Check them out on this Facebook page.
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