Great website design does much more than look good. There are design rules that guide how a website should look and function in order to convert users into customers. By making small but important design changes, you could see your metric counter jump. But what are these design principles?
What keeps customers coming back?
Think for a moment of the last e-commerce website that you purchased from. And now think of another website that you spent some time on. What was it about these sites that kept you there?
Undoubtedly, it could have been the content, its authority and relevance to what you were looking for at the time. If you bought something, you may have been enticed by an offer or considered the price point competitive.
Underlying all these actions was the web design itself. Those call to action buttons that had you 'buying now' or 'learning more'. The graphics that subtly drew your attention to an area on the page that had the information you needed...
There are so many design factors that come into play they are almost too numerous to mention. It is true to say that poor web design is off-putting and could be the reason why your bounce rate is high.
Small changes will have a big impact. But what design principles are you looking at?