This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines six objectives every brand should have at the core of its social strategy.
The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
Last week, we took a look at what's hot and what's not in terms of design trends for 2014. Today, we're going to take a look at the top visual design trends for 2014. Just like last week's Hot or Not Design Trends piece, iStock queried creatives from around the world so see where design is headed for 2014.
There are 13 visual design trends to look for next year. They have been compiled on an interactive infographic here and we've also listed them below:
We've watched this video three times and still don't know what we're being sold. We're not quite sure what it is but something must be distracting us from the video's main message.
Apparently, we're not alone. Pretty much every YouTube commenter has no idea what the video's about either.
Attention brands. No disrespect to anyone but be careful who you cast as your spokesperson...and how you dress them. You may not get the results you expected.
If you share our distaste, dislike and, well, utter hatred of tiny little yippy dogs that bark their annoying little heads off overtime the wind blows and an equal hatred for people who treat these tiny little yippy dogs like they're toys to be dressed up like a Barbie doll, then you might not want to watch this Canine Christmas video, part of Nokia's Holiday Realness campaign.
If you do like tiny little yippy dogs -- and grown women who talk like little girls -- then by all means, watch this video which is filled with all the sicky sweetness you'd expect from a group of people who get together each tear to celebrate their love for their tiny little friends.
In September we were introduced to the "world's first tweeting refrigerator from LG. The fridge would tweet a message each time it was opened. Now, a holiday version of the campaign has returned.
M&C Saatchi Stockholm has relaunched the fridge which allows people to tweet a wish to Santa using the hashtag #lgxmasstory. Santa will pick a few wishes and "perform" them through a live-stream camera inside the fridge. You can view a few of the messages here, here and here.
Visual content is being used in a variety of ways to communicate. Large amounts of data are being packaged into easily consumable infographics. Videos are being used to tell dynamic stories. Even consumers, knowingly or not, are in on the visual content creation with sharing pictures of their interaction with products and brands. All of this content needs to be managed in order to be shared and used. Get the most out of your visual content with these 5 tips for managing visual content.
Stuck in a virtual rut? Can't seem to gain any online traction?
Or did you stick your virtual social-media footprint in your virtual Twitter mouth? It's time for a social-media makeover.
Whether your engagement lags or you have a mess to clean up, here are a few tips and tricks to get that lifeblood transfusion for your social media presence.
We can imagine the the amount of head scratching that went on among Clemenger BBDO creatives after being briefed by Carlton on their new beer which is called...Carlton Cold. We're sure it was like, "Say what" Isn't all beer cold? How the hell are we going to differentiate this cold beer from every single other beer brand in the world?"
They're coming out of the woodwork. Or, rather, infesting YouTube with their incredible lameness. Just today, we had this overly long SausageCopter deal. And now we have an even more lame Root Beer Float Drone Project from A&W Root Beer which claims to have been given birth in 2005.
We think it's time for all these spoofs to quietly dismiss themselves to the flashmob archive where they will make friends with prankvertising, assvertising, the Million Dollar Homepage, this guy, this girl, Second Life and Courtney Van Dunk.
While there are a few funny moments in this redpepper-created Amazon Prime Air spoof, at two minutes in length, it's about 1:30 longer than it needs to be. In the spoof, a bunch of vegetarians are enjoying a very meatless gathering but one attendee thinks there should be more meat. He whips out his mobile app and orders up a few links of sausage to be delivered by the SausageCopter. And, yea, that's about it.
As movie theater stunts go, this one's pretty tame. But this one's for a good cause. For Amnesty International, Ukraine-based Tabasco created a stunt in the middle of a movie in which a bunch of guards enter the theater, arrest a guy and then arrest another guy (a lawyer) who attempts to question the arrest. The whole thing ends with the lights going down and a human rights violation message filling the screen.
Oddly, it's like everyone in the theater is in on the stunt, not just the arrested man, the lawyer and the guards. The level of calm is admirable given the entrance of a bunch of masked men in camouflage gear. Then again, maybe this is normal in the Ukraine.
UK-based Man + Hatchet has created a beautiful stop motion video consisting of naked people who helped tell the story of Sam, a man who isn't a fan of his body. The army of nudity (which really isn't NSFW since it's shot from a distance) form an illustrated story touting the benefits of exercise for health brand Withings. It's like a kid's story book except with naked people. Tasteful naked people of course.
There's only one surefire way to reach the heart of your Facebook fans: the newsfeed. This tip sheet from social relationship management company Spredfast will provide you the pointers you need to insure your newsfeed content properly resonates with your customers and prospects and gets them to engage with your brand.
Download the tip sheet now and learn how to spruce up your facebook posts.