Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.
The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.
On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background
In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we've seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they've got it all figured out. Sort of.
Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let's just say, they're results, perhaps, aren't ready for prime time.
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Customers and prospects are using it to discover new offerings and educate themselves as they go through the buying process.
Brands have seen social media become a vital channel with which to engage their customers, to amplify their messaging and to garner more qualified leads. This step-by-step guide shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
Download the whitepaper now to maximize your social media's ability to generate leads.
The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent.
For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted $7.87 billion in revenue last year and has left social marketers without a significant earned media solution -- so they think.
Way, way way back in the Day, Dove did that thing where they revealed the extreme photoshopping that goes into the presentation of most models. Since then they've done several other stunts which focus on the perception of beauty. They usually focus on how many women do not view themselves as good looking as others do.
This stunt from comedy group Above Average creates yet another spoof but this one goes a bit further creating its own full blown experiment spoof illustrating how real women might react to the tricks Dove plays on them in their stunts.
The reactions are, as another brand says, priceless. Give it a watch.
Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile.
At first you may freak and lock things down like a 13 year old hiding their social media profiles from their parents. But don't. You might miss out on a sweet gig. You see, Donald is the creation of Mother New York and it's all part of a summer internship recruiting program.
Hmm. And we thought the pleated plaid miniskirt was the hottest thing a woman could wear. After watching this DB Latina Puerto Rico-created Axe ad, we may have to reconsider.
We've watched the ad twice and we're still not sure what they're selling. Deodorant insurance? Who knows. From the moment a woman dressed in a short black miniskirt and high heels struts into view and says something along the lines on, "In the game of love, there are times of war," our focus was, shall we say, distracted.
So do us a favor. Give the ad a watch and let us know what they're really selling.
When it's time to build your brand, promote your product, or rollout the next big thing, you'll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing price and placement.
But how will you know if you're getting the best value for your dollar and reaching the largest number of potential customers? How can you avoid making a major media buying mistake? Here's a list that can help: A rundown of the top five media buying mistakes - and how to avoid them:
Here's some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that's usually filled with "rampant heavy metal, distressed footage and highlight orgy's," Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.
No, this isn't another item about Robert Scoble taking a showers while wearing Google Glass. But it's most certainly the same idea taken to extremes. It's bad enough we're all glued to our phones when we could be interacting with those around us but check out what happens during dinner with this four-eyed family.
It's all to tout mobile banking from First Bank. The ad, created by TDA_Boulder, illustrates the idiocy of dealing with Google Glass-like technology and signs off with, "The FirstBank Mobile App. Technology has never been so easy."
It's not every day that you see a baby drinking beer or attempting to do lines of cocaine. Do we have your attention yet? Good. It means 12 Keys Rehab's latest ad campaign is working, and you haven't even seen it yet.
There happens to be a long history of babies and young children being used in advertisements; it's a practice that dates back to the 1800's, though it would be quite some time after that until actual photographs of babies became fodder for ad campaigns.
Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one day conference and the closest thing you've ever planned was a trip to the grocery store? Fear not. Formstack, a company that does just what it sounds like it does, is out with an infographic (hey, they're easy to digest) entitled The Anatomy of A Perfect Event that will give you a few basic pointers.