Fact: Boobs bounce when women run. Fact: Society thinks bouncing boobs are somehow offensive. So what happens when a woman wearing a strapless top jogs along the beach -- in slow motion...as Chariots of Fires plays -- while her boobs bounce uncontrollably all to sell a "strapless" fitness tracker from TomTom?
The ad gets banned, of course. Somehow, a woman's natural assets are offensive to some. Perhaps they've never taken a course in physics which would have informed them that motion and gravity tend to have an effect on things. Perhaps they fail to realize that boobs are just a natural body part that all women possess that shouldn't define them any more than the size of one's finger does.
Alas, breasts have a stigma. They are equated with sex and many feel anything other that well concealed breasts just scream, "I'm a sex object and all I want is sex 24 hours a day, seven days a week."
And this is why ads with bouncing boobs get banned
There are bizarre ads and then there is this ad from Netherlands-based Ziggo which is promoting computer security software. In the ad a seemingly unsuspecting guy in a coffee bar is innocently working on his laptop.
Suddenly, a woman in white Daisy Dukes hops on top of his table and does a little dance.
And while we're on the topic of lingerie, here's yet another ad confirming the apparent fact only super hot women wear lingerie. This ad, for Ultimo, has British model Abbey Clancy sporting several version of the brand's under things.
It would seem the old adage holds true. If you've got it, you might as well flaunt it and that's just what Clancy's been doing. This shoot follows other work she's done for lingerie brands Veet and Scholl.
Interestingly, her appearance in those Veet and Scholl ads has sparked what's being referred to as "bra wars" and has angered Ultimo big wig Michelle Mone. It seems Clancy did work for other brands while still under contract with Ultimo.
But let's not let that little kerfuffle get in the way on appreciating Clancy's stunning beauty.
Last year, Penelope Cruz work with Agent Provocateur to create a dazzling video in which lingerie-clad women frolic about in a mansion as a man wearing sunglasses ogles them while strolling through. In the end, the epic lust-fest is all in the man's head.
In what could have been a far more hilarious take, though perhaps not as sweet, this Nestea commercial from Toronto-based Zulu Alpha Kilo has some fun with huge cans. In the ad, we have a teen professing her love to her boyfriend who, tongue tied and stymied, opts to put a huge can in his mouth instead of profess his love.
It's only awkward if you want it to be because is actually kind of sweet. But let's not let it slide that the other meaning of "huge cans" wasn't at least an afterthought during the creation of this ad.
We all have our favorite clothes we like to wear and, perhaps, even our favorite underwear. MeUndies underwear brand would like us to believe its underwear is so comfortable, we'd wear it 365 days a year.
Now hopefully they aren't implying we wear the same pair of underwear for 365 days because, you know, that would be gross. No matter how hot you are, you should most definitely change your underwear every day.
Speaking of changing underwear every day, check out these hotties in this MeUndies video that features booty after booty slipping in and out of underwear, coupled with the usual activities you engage in while in your underwear. Hint: it's mostly sex.
It's not often we get inspirational reminders of what we should be doing rather than what we are doing in life. If you're in the creative business, take two minutes to watch this video, The Idea Catchers, from DDB Group Asia Pacific.
I had a crush on a cute redhead named Lettie Roberts in junior high school. But that's not at all relevant to this piece other than the fact Lettie sounds like Lottie. Who's Lottie? Lottie is Kate Moss' 16-year-old younger sister who is currently featured in the latest Calvin Klein campaign, shot by Michael Avedon, grandson to Richard Avedon who shot another very young girl, 15-year-old Brooke Shields, for a 1981 Calvin Klein campaign.
So everyone's loving these new Old Spice commercials featuring a less than functional android man who, despite his inadequacies, is a hit with the ladies because, well, he wears Old Spice and smells great. The two ads, created by Wieden + Kennedy, are being compared to Axe work because, well, they focus on man magnets who always get the ladies.
At the same time, and no one is really mentioning this, the ads, much like Axe ads, treat women like idiotic bimbos easily controlled by a fragrance even though it's being worn by a scrawny wimp or a klutzy robot.
Brussels-based motierbrigade has four tickets to the Monty Python Live shoe in London Sunday, July 20 and they want to give them to you. All you have to do to win them is subscribe to mortierbrigade and client Spam's "spam" email list.
You will then be inundated with three days of ridiculous emails. But somewhere within those ridiculous emails will be two winning emails each with a pair of Monty Python Live tickets.
What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can make a stupid ad?
This is advertising we're talking about. Not national security. And last time I checked, the Navy falls into the category of national security, not helping marketers make stupid ads. Though, in this case, the ad is pretty cool!
In a classic and very funny implementation of the these-are-all-the-people-who-don't-need-your-product-which-is-exactly-why-you-do approach to marketing, BBR Saatchi & Saatchi Israel is out with a new ad for Coffee Shot.
The ad is a rapid fire onslaught of all the reasons why certain people don't need a shot of coffee and, of course, why you do. It's so rousing, you might not actually need a shot of coffee after watching.
On October 6 at the Union Square W in New York, the Marketers Summit will take place. The conference is inviting "weirdos, wiseguys, cool kids, misfits, movers, shakers, thought leaders and mind readers" to discuss such topics as ending the madness of the unproductive agency/client relationship, building a culture that creates the best balance between process and chaos, how to properly collaborate in the shark tank-like world of advertising and more.
Check out the full itinerary here and register by July 31 to get the early bird rate.