Coke Takes International Approach with Super Bowl Ads

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In a webcast this afternoon, Coke CMO Bea Perez, President of Sparkling Beverages Katie Bayne and Senior Vice President of Creative Excellence Pio Schunker discussed Coke's Happiness campaign marketing initiatives for the upcoming year and unveiled the two commercial the brand will air during the Super Bowl.

The first, created by Weiden + Kennedy and called Border Crossing, features two guards from, one assumes, different countries at a remote outpost who, it seems, do nothing but pace back and forth past each other all day long. Eventually, one grabs a Coke. The other looks longingly until the former decides to share but only after the border is redrawn in the sand so as to eliminate sparking an international incident.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Budweiser Holds You Closer

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Breaking the tension of a western scenario in which Peter Stormare enters a saloon and demands a Budweiser with Elton John's Tiny Dancer is sheer brilliance. Sheer kooky, twisted, amazing brilliance. Kudos.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Motorola Does 1984

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Just as Apple tried to change things up over 25 years ago with its 1984 commercial, Motorola hopes to change things up as well with the introduction of its tablet computer. To do so, it's paying homage to Apple's 1984 spot, this time focusing on the notion the world is filed with mindless, white, headphone-wearing apple advocates who've all bought into the religion.

Enter a guy who isn't dressed in white. Isn't plugged in and isn't a mindless drone. The very mindless drone's Apple took on in 1984. We're not sure how this will resonate since those who are part of Apple's cult, are quite happy. They aren't disenfranchised. They aren't unhappy. Quite the contrary actually.

Can a non-Apple religion product from Motorola really change anything? We're not sure but we think the commercial was well done, a beautiful piece of work and a nice nod to its inspiration.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



CareerBuilder Chimpanzees Cause Parking Lot Havoc

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So the CareerBuilder chimpanzees have made their return to the Super Bowl this year. And they're creating just as much havoc as they always have. In this outing, they turn out to be terrible drivers blocking the lone human employee into his parking space while on their way to work.

Interesting use of 15 year old cars in this commercial. Guess they didn't want to pony up the dough to ruin some brand new cars.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Teleflora Supports Love of Large Breasts

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Your rack is unreal.

Yes. he really did say that in a Teleflora Super Bowl commercial. Alongside Faith Hill of all people. Why? Because his heart told him to. And wouldn't we all love to tell our girlfriends on Valentine's Day that what we really love about them isn't their sweet personality but their gigantic, pendulous breasts that give us endless pleasure? After all, that's really what a good relationship is all about. Bit tits.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Damn! That is Pretty Good!

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Aren't we all sick of Eminem's bullshit? Oh wait, we like his bullshit. We like it a lot. Especially wen it shits on a brand, doesn't help sell it and explains why the artist doesn't do commercials. While well produced and funny, we're just not sure it's going to help the brand. As always, we could be wrong.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Pepsi Max Whacks Pompus Preppy in the Nuts

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As consumer-created ads go, this one for Pepsi Max, while stupid, isn't so bad. Mixed commentary aside, this sort of commercial is exactly what plays well during the Super Bowl. Idiots picking on the "regular" guy who, in the end, gets his revenge and puts said idiots in their place. This commercial follows that scenario perfectly.

Besides, it's fun to see a preppy asshole get whacked in the nuts.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Pepsi Max Consumer-Created Ad is Bad

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The Pepsi Max ad, which this year joined the Doritos Crash the Super Bowl consumer created ad contest features a hen pecked husband/boyfriend who experiences the usual crap we see guys subjected to by their women in commercials. It's bad. It even steals its ending from another commercial. Well, sort of. But it's still stupid.

by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



LivingSocial Will Change Your Life...Sexually

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That LivingSocial ad. Do we even understand what they do? What they provide? It seems all they do is offer up a sex change for those in need of a life altering event.

While LivingSocial would like us to think it can change out lives for the better, we have to assume most people aren't exactly looking for a sex change.

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by Steve Hall    Feb- 6-11    
Topic: Super Bowl 2011



Joan Rivers the New GoDaddy Girl

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Now we were all probably expecting some super hot chick to be unveiled as the new GoDaddy Girl but not in a million years would we have guessed it would turn out to be Joan Rivers. Which, of course, now makes us feel really creepy for leering over all the tease shots GoDaddy sent out leading up to the reveal.

What really makes the spot works is this line of copy Joan utters part way through the commercial: "If you want look like me you want shake for breakfast, a shake for lunch and and extensive surgery for dinner." And we have to admit we love the reference to her ass as "the gift shop."

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by Steve Hall    Feb- 6-11    
Topic: Celebrity, Super Bowl 2011








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