Stefani Fronts L'Oreal, Banner Like Button Launched

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- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.

- A global look at Social Media Week.

- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.

- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.

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by Steve Hall    Feb-15-11    
Topic: Celebrity, Research, Super Bowl 2011



HomeAway Issues Un-Needed Apology For Baby Toss

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WTF is wrong with people? Have they nothing better than to complain about innocuous moments in commercial which, if you ask any normal person, are just plain funny? Have we all lost our sense of humor? Our ability to laugh at a joke? Are capability to interpret slapstick humor? Do we need the Three Stooges to come back to life and give our society a collective slap upside the head?

In a move that is absolutely incomprehensible to us, people have actually complained about the FAKE baby DOLL being thrown against the window in the HomeAway commercial causing CEO Brian Sharples to issue - and this is another bone we have to pick - a lame ass apology.

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by Steve Hall    Feb- 9-11    
Topic: Opinion, Strange, Super Bowl 2011



The Real Experst Discuss Super Bowl Ads

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John Follis from The Follis Report has put together one of those xtranormal videos with an advertising expert who just loved the Darth Vader spot that was for some car and the Doritos spot that apparently concludes dogs love Doritos.

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by Steve Hall    Feb- 8-11    
Topic: Super Bowl 2011



Mattress Maker Supports Morning Release

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Mattress maker Sealy celebrates the morning release in After Glow, a Leo Burnett-created spot that ran locally in New York during the Super Bowl. In the ad we see couples flop back post-release as we're told, "It's better on springs." Well, that, of course, is a matter of opinion.

After all, what's wrong with some power in the shower? Or some desktop folly? Or even a frolic in the closet? No, Sealy. It's not always better on springs. But don't worry. We won't hate you for pimping a mattress. Besides, there's nothing wrong with a little horizontal treat beneath the sheet every once in a while.

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by Steve Hall    Feb- 8-11    
Topic: Super Bowl 2011



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Lingerie Plays, Xperia Plays, Fiat and Honda Get Apps

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- While we were all watching the ads during the Super owl, the Lingerie Football League held their Lingerie Bowl in Las Vegas. If you care, the Los Angeles Temptation beat the Philadelphia Passion 36-25.

- Sony Ericsson launched its Xperia Play last night with a commercial in top ten local markets during the Super Bowl.

- Fiat has launched an app that recognizes traffic signs and transforms them into features of the new Punto Evo.

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by Steve Hall    Feb- 7-11    
Topic: Mobile/Wireless, Racy, Super Bowl 2011



Cast of Glee Sells Chevrolet With Musical Performance

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So here's the Chevy commercial the cast of Glee did during its post-Super Bowl broadcast last night. Very much in style with the show's many performances, the commercial was a grand production with the entire cast dressed in white and doing what they do best: singing and dancing.

And in other news, Lea Michelle had all her clothes on for the entire length of the commercial.

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by Steve Hall    Feb- 7-11    
Topic: Celebrity, Commercials, Super Bowl 2011



The Best and the Worst Super Bowl Commercials

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We'd like to be able to say there was a standout winner amongst the ads in this year's Super Bowl but we really can't There were several we liked, though, and several we hated. We, like many others, enjoyed Volkswagen's The Force commercial in which a small boy dressed like Darth Vadar attempts to use the force on objects around the home including his father's Passat. Of course, the boy can't make His Force do anything. That is until Dad, unbeknownest to the boy, flips the remote leading to boy to think The Force has finally worked.

We liked the Motorola Xoom commercial which riffed of Apple's 1984. The ad did a nice job poking fun at Apple's minions and their cult-like following. In a way, the little love spark between the man and the women in the ad was more like Motorola's attempt at saying "can't we all just get along" rather than their intentioned notion the Xoom will separate you from the pack. Either way, the commercial was engaging and was a nice attempt to set the Xoom apart from the iPad.

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by Steve Hall    Feb- 7-11    
Topic: Opinion, Super Bowl 2011



Infographic Summarizes Super Bowl Advertising Activity

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Highlighting everything from the use of sex to sell, the use of celebrities to sell, the number of brands that bothered to create a microsite specific to their Super Bowl ad, the winners of Pepsi's Crash the Super Bowl consumer-generated commercial contest, the amount of money Budweiser has spent on Super Bowl ads in the last ten years, the brand that achieved the most Likes on Facebook, the number of calories one would consume if they ate one of each food item advertised during the game and MVP picks, this mega-infographic from Wpromote, Inc. is quite interesting.

by Steve Hall    Feb- 7-11    
Topic: Super Bowl 2011



CarMax Eschews Flashturbation For HTML5

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One of CarMax's Super Bowl commercials last night led to a site entitled A Brief History of Bad Customer Service. Beginning with the Romans dropping the thread count of their togas from 500 to 400 to the invention of Bait and Switch to the pioneering of hold music, the site highlights some of the more negative aspects of the customer experience.

Of course the scroll ends with CarMax's revolutionized customer service in 1993. Whatever that is. And for the geeks, CarMax really wants you to know the site was done in css/html5/jquery and not Flash.

by Steve Hall    Feb- 7-11    
Topic: Online, Super Bowl 2011



Bridgestone's 'Reply All' Tops Most Buzzed List

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And here we go with yet another study concerning the performance of this year's Super Bowl ads. This time it comes from Zeta Interactive. The study scans more than 100 million blogs and online sites and factors in both volume and tone of posts each commercial receives. The study found overall buzz surrounding this year's Super Bowl commercials was significantly more positive than that of last year. Here's a look at differences between last year and this year:

- Leading into last night's game, expectations around the commercials were relatively low, as the tone around Super Bowl ads was 72% positive.
- However, in the 12 hours since the game started, tone around Super Bowl commercials has risen by 11% to 83% positive overall. This is a 14% improvement from last year, when overall buzz around the commercials was just 69% positive.

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by Steve Hall    Feb- 7-11    
Topic: Research, Super Bowl 2011







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