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Hopefully this GM commercial isn't indicative of what we'll see on Sunday when the brand airs no less than eight ads, five within the game. One commercial mocks dealer ads and steals a bit from all those "transformer" commercials of yore. Of course, that's perfectly fine because the ad is also an ad for this summer's third Transformers movie.
We hope the other ads, all from Goodby Silverstein & Partners, are a bit more creative than this one.
A new campaign for vacation rental marketplace HomeAway will debut during the Super Bowl this Sunday. Created by Austin-based Vendor, Inc. (gotta love the reference to the fact most clients treat an agency like a vendor rather than a strategist/consultant/business partner) and The Mill, the commercial, called Smush, borrows a chapter from the James Bond films and takes us inside The Ministry of Detourism.
Inside The Ministry, all manner of hotel-stay experimentation occurs to convince us that a hotel is not the place we want to stay when we go on vacation. Why subject ourselves to these horrors when we can rent an entire home instead?
Directed by Emmy-winner Rocky Morton, the spot does a great job illustrating the insanities one sometimes has to put up with during a hotel stay. Not that a private home doesn't come with its own problems but the ad makes a compelling argument.
Sometimes teasing is fun. Sometimes it's tantalizing. Sometimes it's frustrating. Sometimes it's annoying. And sometimes it's just a lame advertising strategy. We'll leave it to you to decide into which this year's GoDaddy Super Bowl strategy falls.
Over the past few weeks, GoDaddy has given us a slow release of the new GoDaddy Girl who's promised to be "a hot Hollywood icon." First, we were treated to a view of her legs in pumps. Then it was a nice view of her ass. The booty shot was then followed by some full frontal. And now, a clip of her appearance in a GoDaddy Super Bowl ad has been revealed.
We can say this. Whomever this Hollywood celebrity is, she'd definitely hot and definitely worthy of membership in the GoDaddy Girl club. Maybe even the hottest yet.
Stay tuned. We may even get a view of the bottom of her feet before game day.
In an apparent effort to to get herself into a Super Bowl commercial, ESPN SportsNation's Michelle Beadle took a stab at placing herself in some classic Super Bowl ads of yore; Mean Joe Green, The Budweiser Frogs, the eTrade Babies and the Betty White Snickers ad.
They're all horrible. But kinda funny.
No, we still don't know who she is but now we have a picture of her entire body. Yes, her head is cut off which just begs a butterface joke but we'll refrain from sinking into that gutter. Oh wait.
Anyway, she has two legs (nice ones, two arms, two boobs (looking fairly curvaceous) and likes to wear short shorts.
That's really all we have to go on for now. Any of you care to guess who this finely shaped lady is? Will you jump out of your seat during the game when she is unveiled?
Or will you yawn when you realized is just another GoDaddy marketing ploy?
In a study that has noting to do with the actual ads that will appear in the Super Bowl, Brand Keys predicts Groupon, Skechers, Pizza Hut, GoDaddy and Hyundai will see the highest ROI from their Super Bowl investments.
During he third week in January, the Brand Keys study queried 2,000 men and women, 18-65 who indicated they would be watching the Super Bowl this weekend about their propensity to "engage" with one of the 29 known Super Bowl advertisers.
In a very unlikely pairing, Justin Bieber, 16, and Ozzy Osbourne, 62, along with his wife, Sharon, will appear in a Best Buy commercial, the first for the brand, during the Super Bowl. No details were provided regarding the content of the spot other than it would "showcase creativity and humor."
Of the pairing, Best Buy Senior VP of U.S. Marketing Drew Panayiotu said, "We're delighted to have Justin and Ozzy help us tell the Best Buy story. We know people have high expectations for these ads and Justin and Ozzy add a whole new dimension of fun."
A whole new dimension of fun, indeed. And a whole new dimension of WTF?
GoDady has released one of the two commercials it will air during the Super Bowl. The one that won't be released in advance is the one that will reveal the new GoDaddyGirl. The released commercial features Jillian Michaels and Danica Patrick and is called The Contract.
The ad calls attention to GoDaddy's history of history of foisting racy commercials upon Super Bowl viewers. In the ad, Jillian and Danica refuse to shoot a commercial which Danica refers to as "over the top" and Jillian dubs a "crazy stunt."
If Skechers President Leonard Armato said, "I had to take a cold shower" after seeing a sneak peak of his new Super Bowl ad featuring Kim Kardashian, we're going to assume the ad's pretty hot. That or Armato hasn't been out in a long time.
Following last year's last minute participation in the Super Bowl with :15's featuring Joe Montana, Kardashian will be front and center in the ad for the brand's Shape-Ups line of footwear.
Of his selection of Kardashian for spokeswoman, Armato told Advertising Age, "There was never any kind of an endorsement relationship between her and any other footwear company. She never put her name behind anyone's product. There's a difference between attending an event you're invited to and actually vouching for a product, which she does for us and I'm very comfortable with that."
OK, we get it now. GoDaddy is going to tantalize ud with increasingly revealing shots of its next GoDaddy Girl, promised to be a well known celebrity. Last week, we got a glimpse of her legs. Today, we get a glimpse of her ass. And a fine ass it is.
Anyone care to take a stab at whose ass this is?
And thank God the brand has retired the banned commercial approach to publicity.