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Is it really too much to ask to be entertained by the ad industry just once a year? How hard could that be? Oh wait, yea, we get it. It's never easy. For the most part, creative success is a crap shoot. Part luck, part skill and part USA TOday Ad Meter, creating a killer Super Bowl commercial is hard work.
That said, we just aren't wowed by VW and Audi who have released commercial prior to the Super Bowl, In the VW ad, we get a guy from the midwest going all reggae because, well, VWs make people "get happy."
As part of its Axe Apollo Space Academy promotion, Axe will are a commercial during the Super Bowl that mirrors the campaign's launch commercial. In the ad, we witness a Jaws-style scenario in which a hunky lifeguard rescues a hottie...and beats the shit out of the shark. But just as the two are getting close to one another, the woman's eyes are drawn to an astronaut. Because, well, astronauts always roam the beach in summer fully clad in a space suit, right?
We've all been stuck behind something we'd rather not be stuck behind on the road at one time or another. Whether it be a smelly car or, well, a smelly motorcycle rider who thinks he's hot but is the furthest thing from it, the road can serve up a few oddities from time to time.
Hyundai taps into that notion in the first of two Super Bowl commercial created by Innocean. In the ad, Stuck, a couple navigates various "road hazards" such as drooling dogs, truckloads of fireworks and a giant butt. Stuck will air during the second quarter.
In a departure from last year's celebrity-fueled silliness, Century 21 will return to the Super Bowl this year with four commercials that address the housing needs of people in various stages of life. Of course, this being the Super Bowl they do contain humor. But not humor for humor's sake.
Each ad addresses the needs of those in a certain life stage. From a just married couple to an expecting couple to an empty nester couple to the not-so-common recent lottery winning couple, the ads humorously identify with people changing needs throughout life.
It would seem the lifespan of a Super Bowl ad keeps growing as Americans will be searching, sharing and rewatching ads this year more than ever before, according to independent San Francisco advertising agency Venables Bell & Partners. Results from its fourth annual Super Bowl survey saw these numbers rise particularly among millennials and those who report they'll be, ahem, hungover on Super Bowl Monday. Some highlights from the study.
Not only will half of Americans rewatch ads, but 40% will share ads. 86% will do so via Facebook and 30% via sharing on Twitter (a 500% increase from 2012). Theoretically, this means with 111 million people watching the game, and with the average Facebook user having 130 friends, those collective posts could result in over 4.9 billion incremental impressions.
Sorry. We can't help it. While we like this Deutsch LA-created Volkswagen Super Bowl teaser ad which gathers together a cavalcade YouTube freak outs for a come-to-Jesus-like moment with reggae musician Jimmy Cliff, we can't help but conjure visions of Coke's 1971 classic "I'd like to Buy the World A Coke" commercial. Oh wait. It was intentional. My bad.
Last year, about a third of Super Bowl advertisers released their commercials prior to the game. Will we see the same this year? Already Coke and Audi have released teasers along with Toyota. And now GoDaddy is out with on of its two commercials.
The commercial, typical Super Bowl silliness, touts the brand's .CO domain and urges anyone with a "big" idea" to hurry up and register a domain name before someone else beats them to it. That way, you can drink champagne on your private jet piloted by Danica Patrick.
GoDaddy's second commercial will feature new GoDaddy Girl Bar Rafaeli.
Earlier this month we reported Toyota had signed a deal with Big Bang Theory star Kaley Cuoco to appear in the brand's Super Bowl commercial. The commercial itself will feature a photo chosen from an Instagram photo competition held between January 4 and January 12.
This week, Toyota released a teaser that has 27-year-old Cuoco sashaying down the street sprinkling purple fairy dust and granting people their wishes.
Cuoco can also be seen playing William Shatner's daughter in a recent Priceline commercial
Back in November we reported Kate Upton would play the role of "object of sesire" in a Mercedes-Benz Super Bowl commercial. Well, the teaser is out and it's the lamest piece of trash we have seen in, perhaps, forever.
In the ad, Upton, dressed extremely conservatively, is the furthest thing from an object of desire. In fact, she's hardly the focal point of the teaser.
Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand's Get in the Big Game promotion.
From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.