SBC Communications Says Goodbye to Goodby

SBC Communications has taken its $100 million account away from Goodby, Silverstein & Partners and will spread the account over several other agencies it has on its roster.

"We have been with Goodby for the last six years, and they have done a terrific job," said Larry Solomon, the SBC spokesman. "They have some great talent at the agency, but moving forward, we decided we would move in a different direction."

Yea, right. That's code for "someone screwed up".

by Steve Hall    Feb- 7-03   Click to Comment   

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