Another Ad That Speaks the Honest Truth About The Product

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Adrants Gets Some Seriously Excellent Press

"One of the most comprehensive advertising blogs I've come across is Steve Hall's adrants page. A media director at the RDW Group, Providence, R.I., Hall maintains a regularly updated, well-designed site. On the left side of his blog you'll find commentary on recent advertising-related news stories, while in the right-hand column, Hall has compiled an extensive list of links to advertising related news sites, industry resources, and other advertising bloggers."

Read the entire article here.
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The Next Season of Survivor

[via Apechild]
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McDonald's Moves Television Dollars to Digital Media

"The days of spending hundreds of millions of dollars on TV advertising is over. Reaching consumers is no longer TV driven."

With those words uttered by McDonald's SVP of U.S. Marketing at the 85th annual AAAA meeting, the media landscape is sure to change forever. [via Ad Age]
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Top Ten Things to Look for This Upfront

A humorous look at what to expect in this year's upfront.
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WSJ Online to Launch Media & Marketing Edition

"The Online Journal's Media & Marketing Edition will provide the Journal's deep, authoritative coverage of advertising, marketing, media and entertainment, conveniently located in one place and updated 24/7," said Todd Larsen, president of Dow Jones Consumer Electronic Publishing. "The edition will provide media and marketing professionals with the analysis, perspective and insight for which the Journal is known."

The edition will launch mid-may and be priced the same as WSJ.com: $79 per year or $39 if you subscribe to the print edition.
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Cinema Advertising Up to $200 Million

Now we know why it takes at least a half an hour for the movie to actually start once you sit down in the theater. Previews started getting more prevalent and longer and now there are more ads to contend with as well. As one who is in the ad business, I can't argue with the "captive adudience" effectiveness of this form of advertising but as a movie-goer, I hate it. Marketers should at least try to make the ads work within the medium rather than just slapping up a modified :60 [via MediaPost]
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PIB Shows Gaps Between Fast Growing Magazines and Their Industries

Drug and health ad pages are up but brud and health sales are flat or down. Home furnishing ad pages are up but furniture sales are down. Auto magazine ad pages are up but car sales are down. What's going on here? [via MediaPost]
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