The Guide to Spoof and Parody Advertising

Who knew there was a guidebook to spoof advertising. Here's a 21 page PDF report called FWD: This Made Me Laugh. It's not new. It was put out in 2002 but it offers information for marketers on how to detect and react to parodies. Useful stuff.

Written by Steve Hall    Comments (0)     Apr-23-03  
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