Nestle Launches New Ad Campaign
Nestle is launching a new ad campaign to introduce a line of Nestle Toll House Candy Bars. Yum! J. Walter Thompson in Chicago will handle.
The campaign will consist of television, cable and direct marketing. The spend is $22 million and the campaign is set to start September 29.
I can't imagine they will be but I hope they do taste as good as the cookies.
by Steve Hall May- 6-03 Click to Comment