Treadheads: Marketing on Your Head

In a guerilla marketing tactic similar to Forhead Advertising, Dunlop Tires has hired 6 people, whose heads are shaved like a tire pattern, to roam the city of Boston, excude coolness, and hand out Dunlop litrature. The Boston promotion, executed by Street Attack, is a test for future rollout into other markets.

by Steve Hall    Jul-14-03   Click to Comment   

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