Pepsi iTunes Promo Falls Apart, Still Gets Publicity
There's no end to Pepsi's troubles following it's anti-RIAA promotion offering one hundred million free downloads via iTunes. First, there was a spoof, then blurred bottle caps that made it difficult to determine if the cap was a winner and now a bottle tipping technique that lets a shopper determine if the bottle cap is a winner before having to buy the bottle..
The Pepsi iTunes promo might be cracking but the company is getting its money's worth in publicity anyway.
by Steve Hall Feb-18-04 Click to Comment