CDC Ad Campaign Gets Kids Off Their Video-Addicted Asses

The Centers For disease Control, with its ad campaign called VERB that encourages kids to exercise, has actually been a success at getting kids off the couch. In a survey, the CDC found its campaign increased the number of times each week kids 9 and 10 were active from about 3.3 in 2002 to 4.3 in 2003.

by Steve Hall    Mar- 1-04   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.