Prime Time Shifts Later For Young Men

The disappearing men 18-34 audience may have been found again. A while back, networks were fretting over the sudden plunges in ratings among young men. Some follow up studies showed a shift to the Internet as one cause but a new study from Knowledge Networks/SRI "How People Use TV" claims the men are still watching TV but just watching during late night. In fact, most watch between the hours of 10PM and 1AM.

by Steve Hall    May- 3-04   Click to Comment   

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