Publishers Extend Brands With Licensing Deals
To fight the plethora of competing brands and market fragmentation, publishers are striking licensing deals to insure their brands remain top of mind with consumers. Prevention has a line of vitamins. Maxim has put out a hair color product and may brand nightclubs and frozen food. This Old House sells branded paints. And Vibe will brand sheets, towels and greeting cards. Where are the Razor branded razors?
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