Reebok Becomes Celebu-Sneaker

Partially acknowledging advertising's waning, so yesterday place in today's culture, Reebok is opening a celebu-level, upscale Rbk store in Hollywood complete with a VIP room stocked with Cristal, Dom Perignon and Red Bull along with private party spaces. The strategy, of course, is to lure celebrities knowing the masses will follow like lemmings, opening their wallets, spilling forth their hard earned cash for a pair of shoes priced four times their worth while clinging desperately to the insane notion that wearing the shoes gives them the same cred as the hip-hop celebu-wood types they worship like gods.

by Steve Hall    Oct- 3-04    

Round Two of GE 'Pen' Campaign Goes Multi-user

In early 2003, GE launched a banner campaign in which users could interact with the banner and create a drawing. Last week, the company launched an expanded version of the campaign allowing up to three people to create a drawing together on the same webpage. Called "Imagination Cubed," people can invite friends via email or IM to a page on which the three can make a creation together. The page begins with the copy, "good ideas start with a sketch, great ideas are created together" then provides the tools for inviting two friends.

by Steve Hall    Oct- 3-04    

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