Budweiser Debuts Caffeinated Beer

Back in the day before Red Bull and all of its imitators, we always wished there was a beer that would do more than put us to sleep. We even double fisted coffee and beer from time to time to combat the overwhelming urge to pass out. Now, a brewer has finally heeded our call and added drugs...uh...caffeine to beer. Budweiser is rolling out BE beer which contains caffeine, guarana and ginsing. Now, those who choose to get drunk on beer can now do it wide awake while experiencing caffeine-induced heart palpitations.

by Steve Hall    Oct- 5-04    

America Loves Its 'Desperate Housewives'

A series about four housewives in the suburbs didn't sound so exciting initially but after Sunday's series premiers of ABC's Desperate Housewives, it seems there's a lot of people who want a peek into America's Suburbia. The premiere, watched by 21.3 million, was ABC's best in eight years and the highest rated new series of the season.

by Steve Hall    Oct- 5-04    

Chanel Pays Nicole Kidman $12 Million to Appear in Ad Campaign

Getting paid $12 million to star in a two hour Hollywood movie is common. Not so common is a $12 million pay check to appear in a two minute ad.

Chanel No. 5 is paying Nicole Kidman a rumored $12 million to appear in the company's Australian ad campaign wearing $42 million worth of jewelry all to promote a tiny little bottle of perfume. Baz Luhrmann, who directed Kidman in Moulin Rouge, directed the three day shoot. Two minutes - $12 million. Just let that sink in for a few.

by Steve Hall    Oct- 5-04    

Adrants Billboards: European Mitsubishi Ad Overly Sexist

  • adland comments on the sexual overtones of a pan-European ad campaign for the Mitsubishi Colt that has a woman driving the car underwater and being ogled by submarine men.
  • This month marks 10th anniversary of the advertising banner. Way back in October of 1994, HotWired sold the first ad banners to AT&T, Sprint, Volvo and others.
  • Following an agency performance review this Summer, Intel has placed its $300 million global ad account into review. Incumbents Euro RSCG and MPG will be invited to participate. Decision is expeted by mid-2005.
  • Donal Trump is in talks with NBC for a primetime drama series tentatively title The Towers that would be set in New York's Trump Tower.
  • Sure to raise a few eyebrows, Showtime is producing a show called The Cell which follows the lives of terrorists as they plot to attack America. Who thinks this stuff up?
by Steve Hall    Oct- 5-04    

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.