Nike Gets Chinese Ad Translation Wrong

Tian, the ever vigil Chinese marketing monitor points to a Nike ad that was translated incorrectly. While translations are always a grey area, Tian says Nike intended headline, "Extinguish fire from the base" ended up reading, "Extinguish fire but with base." He points out a few other problems but it does not seem to be is bad as the classic Chevrolet Nova/Nogo translation.

by Steve Hall    Nov- 8-04   Click to Comment   

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