Pepsi Screws Up iPod Bottle Cap Promotion Again

Seemingly unable to learn from their mistakes, Pepsi has relaunched its Pepsi iTunes Music Promotion using the same code-under-the-bottle-cap tactic which, early last year, people cracked and have again, this year, cracked. The promotion calls for people to use the winning code found under the bottle caps of 20 oz. and liter sized Pepsi products to redeem songs from Apple's iTunes Music Store.

200 million songs will be given away. Last year, people only bothered to download 5 million due to lack of interest and Pepsi shipping "problems."

Without the promotion having launched yet, websites are already abuzz with tips and tricks to scam the promotion. With a simple tilt of the bottle or a flashlight/tilt/reflect trick, the code under the bottle cap can, apparently, be seen allowing the person to get the redeemable code without having to buy any Pepsi product. Perhaps a good ol' cash register-produced, code-containing coupon would solve the whole mess.

by Steve Hall    Jan-26-05   Click to Comment   

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Posted by: anil kumar on August 13, 2006 6:08 PM