Ford Clubs Viewers Over Head With New Mustang Spot

OK so frequency can be a good thing in a media buy but three spots in the Super Bowl that are exactly the same? Waste of money. At $2.4 million per :30, it likely costs less to produce a spot than to air it so Ford could have easily ponied up more money rather than bore us with three identical spots - two within five minutes of each other.

by Steve Hall    Feb- 6-05   Click to Comment   

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