Roomate Sets Beer Booby Trap

When someone really loves beer and there's only one left in the fridge, some will go to great lengths to make sure they get the beer instead of their roommate. Reminiscent of Honda Cog in a very simplistic sense, the losing roommate in this ad finds himself under a great deal of pressure after having triggered his roommate's booby (no, not that kind) trap.
by Steve Hall    Apr-24-05   Click to Comment   
Topic: Commercials   

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That's quite a lot of work for a non-alcoholic beer. But then again, it would take a sober man to figure out that boobie-trap.

Posted by: pinsanneedles on April 25, 2005 1:36 PM

This commercial was done by agency Lesch + Frei out of Zurich. I think it�s over a year old. At least that�s what they said when the shot their latest commercial with us.

Posted by: Bud Theisen on April 25, 2005 1:47 PM

The reason that the commercial is for non-alcoholic beer is that you can`t show alcohol ads on TV in Switzerland, but you can in cinemas. They do several versions of everything, both non-alcoholic/alcoholic, plus versions in German, Italian and English.

Posted by: Bud Theisen on April 25, 2005 1:50 PM