Woods' Nike Shot Gets Viral Play

Beating Nike to the punch capitalizing on Tiger Woods' famous 16th hole shot, a site called, "how did it go in?" humorously posits Woods' Nike adored golf ball had a bit of assistance finally falling into the whole. Sharing theories such as the "Treadmill Tremor" to the "Farting Spectator" to the Massive Poop" to the "gilmore," someone claiming to be University of Kenton student Jeff Stone gathers strong evidence countering the "myth" Woods' shot went in without assistance. Of course, the whole thing could just be a Nike viral stunt which wouldn't be too surprising since the site is registered by Proxy (anonymously).

by Steve Hall    Apr-21-05   Click to Comment   
Topic: Viral   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



The fact that Google can't locate the "University of Kenton" that the site owner claims to be a student of would seem to favor the "stunt" theory.

Posted by: Karen on April 21, 2005 2:13 PM

To me the viral stunt is all but a given. Taking the time to have two versions of each movie and all those clips - the information about who he is and then the blocked info (plus the Kenton comment above). The only reason I would even pause for a second is the rights/reuse stuff for the movies that an agency/client would have to deal with. But my guess is that is doable given we have had some time since the shot.

Posted by: Brett on April 21, 2005 2:30 PM

Exactly, Karen.

Posted by: Steve Hall on April 21, 2005 3:01 PM

No question it's a viral play. Here's my response: http://www.jaffejuice.com/2005/04/how_did_it_go_i.html


Posted by: jJ on April 22, 2005 8:55 AM