BovineUnited Campaign Revealed Tonight

A month ago, we reported on a site called, a cow-themed site rumored to be part of either a Maryland State Lottery campaign or a Chik-Fil-A campaign. Well, today is May 5, the day the site promises to reveal what it's all about. The site says to "tune into the networks" between 8:45 an 9:00 PM when is said to be revealed. If, in fact, this whole thing has led up to some gigantic television buy, it better be kick ass or those of us that follow this stuff will be let down.

UPDATE: It really is the Maryland State Lottery.

by Steve Hall    May- 5-05   Click to Comment   
Topic: Viral   

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There will be a lot of angry people if it is Maryland Lottery. The last mpeg on the site says to turn into NBC at 8:58. If it's only Maryland, all of us across the nation who have been keeping up with this are gonna turn onto a letdown on NBC.

Posted by: Jodi on May 5, 2005 6:00 PM

talk about "bovine", check out this viral marketing campaign -

Posted by: Jess on May 5, 2005 10:01 PM

so did it wank? I am not in MD and don't have a TV anyway.

Posted by: poly on May 8, 2005 11:32 PM