Budweiser Taps JibJab For Online Promotional Content

Anheuser-Busch has hired JibJab Media, creators of the animated video clip "This Land is Your Land," to craft online ads for the brewer. The two brother team, Gregg and Evan Spiridellis, will create web-based content designed to drive viewers to the Budweiser website. The duo have already created a clip, called, "Roll Out the Barrel," which hopes to combat the rising preference for spirits over beer among younger drinkers.