Cars Really Do Make The man
Proving once more that the kind of car a man drives can exert great influence over the women with whom he is able to fraternize, this Mazda viral, seeded by London's DMC and created by Quiet Storm, shows Mazda wielding great power over Aston Martin and Porsche. Well, until you realize what the woman was actually looking for.
The film clip was written and directed by Cat and Jo at Quiet Storm - which just signed Lee and Dan, the controversial creative duo of VW Suicide Bomber fame. The clip's music was created through Quiet Storm in conjunction with music producer Pete Diggens, using lyrics written by the directors Cat and Jo.
by Steve Hall May-17-05 Click to Comment
how is this a viral? this is a regular old commercial.
It's viral because of the way it was distributed. Seeded is the term. Sure, it's just a plain old TV spot but its method of delivery was viral. That's what DMC does. They send out (seed) the spot to contacts, discussion groups, forums, etc. It;s managed viral versus natural viral.