Fitness Center Promotes With Panty Party

It's Not Porn. It's Charity

Assuring high attendance, Crunch Fitness is launching its most recent ad campaign with several Panty Party/workout sessions held at various locations. The first is Wednesday, May 11 at 1PM in Union Square Park. Crunch is encouraging people to show up wearing only panties or underwear. Those who do, or at least those who bring a clean pair of panties to donate to non-profit, UnderShare, will have their initiation fee waived if they choose to join the center.

While the allure of this event might seem tantalizing, the unfortunate reality is 99 percent of those who show up, if any do, will, most certainly, not be of supermodel caliber and will be far less appealing to the eye than, say Brad Pitt or Jessica Alba.

by Steve Hall    May-10-05   Click to Comment   
Topic: Promotions   

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These are all people who DON'T already have a gym membership (waiving initiation fee). Do you really want to see them in their underwear. I'll go just to get a picture of Steve in his boxers.

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Posted by: Pesach Lattin on May 10, 2005 2:47 PM

i can safely say, this is the dumbest campaign ever. went to the site, how f'in dumb. this brand hasnt gotten it right in a loooooooooong time.

Posted by: tog on May 10, 2005 3:29 PM

How old is that ASS MODEL? I means seriously that can't be legal...

Posted by: Peter on May 11, 2005 2:59 PM

Sounds like a cool promotion. Who is executing for Crunch?

Posted by: Mark G. on May 11, 2005 6:27 PM

tog I agree with you. They place in some good places (links on related sites and in fitness magazines) but their content reads more like a singles club than a health to me. This "stripper/lingerie model" spin follows that rather pathetic trend - but I am well outside the age range of their target.

It will be interesting to see how this plays out in terms of market share and profits. It sure doesn’t add to their credibility in fitness and health in my opinion.

Posted by: poly on May 13, 2005 11:08 AM

I loved the picture you have posted next to article.

Posted by: Mcgill on August 26, 2005 6:01 AM