Fuddruckers Promotes Beef Relief Patch


Why a company that makes its money selling, among other things, beef, would want to remotely associate itself with a concept that would, seemingly, reduce the desire to consume the company's primary product is a bit twisted. But, we're talking about a viral-like spoof here so all normal rules of logic don't apply. Fuddruckers, a hamburger restaurant chain, has launched a website promoting the Beef Relief Patch, a nicotine patch-like device that people who are addicted to beef can wear to reduce their cravings. The site, complete with official sounding medical language, testimonials and a link to fictitious biopharmaceutical firm Lancer-Bovina Laboratories, Inc. which "aligned itself" with Fuddruckers to market the Beef Relief Patch, also contains a funny commercial promoting the patch as well as Fuddruckers.

The work was done by Austin-based agency Fosforus, who, consciously or not, posted their creation not just to the URL www.beefrelief.com but to the revealing www.fosforus.com/beefrelief.

by Steve Hall    May- 6-05   Click to Comment   
Topic: Viral   

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"These customers were identified and screened by restaurant managers who noted telltale anxiety and irritableness among those who were waiting in line to order hamburgers."

Ha ha. That's an one-up on Burger King's Dr. Angus.

Posted by: monkeyinabox on May 6, 2005 12:01 PM

Is it just me or does it seem that they were in such a hurry in prodcuction that the woman in the bathrobe has on the same black slacks and pumps as she on in the following scene at the table?

Next time, spare the money for a script person.


Posted by: db on May 6, 2005 2:18 PM