Publicity Stunt Ends in Death


An un-named Norwegian clothing brand apparently hired a man to parachute off the Eiffel Tower for a publicity stunt. Unfortunately, the man's parachute somehow got caught and he plunged to his death. We're quite confident in saying this wasn't quite the publicity for which the marketer was hoping. AP news reports "the man, 31, entered the tower with a hidden parachute and a helmet that had a small video camera attached to it, an official at Paris' police headquarters said on condition of anonymity."

by Steve Hall    May-17-05   Click to Comment   
Topic: Guerilla   

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I wonder how long it will take for that video from the small camera to make it onto the web! :O

Posted by: Woodee on May 21, 2005 8:33 AM

The Norwegian clothing company was actually trying a new form of attire....(insert visual here) Or it was actually for a laundry detergent company. Making lite of others horrible death ad campaign will send me to hell for sure. The new clothing line actually has a shirt that says "out of business"

Posted by: kab on May 21, 2005 12:06 PM